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Abstracts by keywords: Prevention

Trust, image and credibility: dormant potential of GKVn supply management

In an increasingly volatile and fast-moving time, brands are becoming more and more important for consumers - also in their role as health insured people. However, if the brand image created by the company does not match the actual brand identity, dissonances occur with counterproductive effects. An aspect that is becoming more important than ever for statutory health insurance companies (GKVn), among other things due to the resulting market confusion and product diversity.

02.10.2012
The Wolfsburg pilot project for risk-adapted prevention of cervical cancer

On February 1, 2006, a pilot project began in Wolfsburg that was intended to examine the suitability of a new concept for preventing cervical cancer for everyday use. In order to evaluate the project, it is essential to understand the special features of cervical cancer, in particular the knowledge gained over the last three decades from basic research on the role of human papilloma viruses (HPV) in the development of this tumor.

23.09.2012

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