Abstracts by key term: application areas
More than half of all German citizens over the age of 14 (55 % and therefore 39 million German citizens) own a smartphone (BITKOM 2014), on which an average of up to 23 application programs (apps) are installed (BITKOM 2012). The popularity shown by these numbers offers – also for statutory health insurance companies (GKVn) – new opportunities for reaching target groups in a wide variety of areas, from primary prevention to diabetes management. But if GKVn want to use apps, for example, to fulfill their legal obligation to provide health information and advice (Section 1 SGB V), they have to take a few things into account in the highly sensitive health market.
