“Typical man, typically stupid!”
26.02.2014 11:48
Since 2002, information has been provided throughout Germany in the month of March about the chances of colon cancer prevention. Prominent couples are supporting the Felix Burda Foundation this month through their involvement in an extensive advertising campaign.
“If you love your partner, send them for colon cancer screening,” say Erol & Caroline Sander, Sky & Mirja du Mont, Vitali & Natalia Klitschko, Uschi Glas and Dieter Hermann, and new this year, Paul & Hildegard Breitner.
The Felix Burda Foundation is continuing the “Love” advertising campaign with two new advertising faces: football legend Paul Breitner and his wife Hildegard are convinced colon cancer preventers. The former football professional and current brand ambassador for FC Bayern Munich had his fourth colonoscopy in January 2014.
However, Breitner cannot understand why only three percent of eligible men receive a preventive colonoscopy every year. Original sound Paul Breitner, who didn't mince his words even during his playing days: “Typical man, typically stupid! – because we men have no sense that there are unpleasant topics that need to be talked about. We men have to get to the point where we not only undergo a colonoscopy, but also do some other examinations that are important throughout our lives.”
“As an active footballer and afterwards, Paul Breitner has proven again and again that he is an authentic guy who says what is important to him,” says Carsten Frederik Buchert, Head of Marketing & Communications at the Felix Burda Foundation. “His commitment to the Felix Burda Foundation is therefore particularly fortunate because, through Breitner’s open words, we hope to be able to reach those men who have not yet found access to this topic.” That many people like Paul Breitner (62 ) take part in colon cancer screening today, as shown by the current participation figures. Since the introduction of preventive colonoscopy in 2002, around 5 million insured people have taken advantage of this preventative examination by the end of 2012. The “Love” advertising campaign will be seen in print, TV, radio and online media, as well as for the first time in 2014 as City Light posters.