Tina Müller becomes Weleda CEO
29.08.2023 12:38
Weleda AG is appointing Tina Müller as CEO on October 1, 2023. Together with the management team, she will further develop the natural cosmetics and pharmaceuticals business areas under the common Weleda brand umbrella, expand international business and advance the sustainable growth path of the entire group.
Weleda, which claims to be the world's leading brand for certified natural cosmetics and anthroposophic medicines, will in future be led by Tina Müller, an internationally recognized personality for transformation, brand development and digitalization. With this step, Weleda wants to strengthen its strategy formulated in harmony with people and nature, underline social responsibility and expand sustainable growth.
«We are very pleased to combine Tina Müller's experience and expertise with the potential of Weleda. Weleda stands for generating economic success from a holistic, sustainable culture. With Tina Müller as CEO, we are strengthening this development into the future. I’m really looking forward to working with her,” emphasizes Thomas Jorberg, President of the Weleda Board of Directors and Executive Chair.
From 2017 to 2022, Tina Müller initiated and successfully implemented the company's comprehensive transformation into Europe's largest beauty retailer at the top of Douglas before moving to the supervisory board of the Düsseldorf company. She has many years of experience in the international cosmetics industry: This includes positions at L'Oréal, Wella and Henkel, where she was responsible for the global cosmetics brand portfolio as CMO and Corporate Senior Vice President.
«I'm really looking forward to the Weleda team. Beauty and health are inseparable - I am firmly convinced that they can only be viewed holistically. Weleda has stood for this holistic philosophy for decades, coupled with sustainability and a lived sense of responsibility for people and nature. On this successful path, I would like to set new milestones together with my new colleagues in the next few years and achieve sustainable, profitable growth," says Tina Müller.