STADA launches Facebook presence for Mobilat®: “Mo” and “Bila T.” want to get fans going

23.07.2012 12:46

STADA is launching its own Facebook fan page for the Mobilat brand. Here, fans receive numerous tips and advice about sport, leisure and physical stress in everyday life. The contributions are presented by the two virtual moderators of the fan site “Mo” and “Bila T.”, the “Mobilat Duo”. The site was designed and implemented in collaboration with the Cologne agency antwerpes AG.

While Mo embodies the career type that tends to be lazy about exercise, the fitness enthusiast Bila T. uses every free minute outside of her job for sporting activities. “As we all know, opposites attract and so the tension between the unlikely pair creates dialogues that convey useful information with a wink and in a varied way. The fans of the “Mobilat Duo” page naturally play the most important role and will hopefully take a strong part in these dialogues. That’s what the site thrives on,” explains Stefanie Dölz, Manager Communications Online at STADA.

In addition to tips, advice and the verbal battles of the “Mobilat Duo”, activities such as a “celebrity riddle” are intended to bring communication to life for the site's fans and invite them to participate. The so-called “mobilatorium” also provides weekly background information on the health topic of pain. This particularly targets Facebook users in Germany who regularly or sporadically suffer from injuries such as strains and sprains, whether due to sport or symptoms of fatigue. The aim is to establish as active a dialogue as possible with this broad target group.

In the past few months, STADA has already taken its first steps into a wide variety of social media channels, for example with its own STADA YouTube channel www.youtube.com/stadaarzneimittelag or an image gallery in the photo community Flickr http://www.flickr.com/photos/stada_ag. “The Facebook fan page for Mobilat is the next step in the consistent expansion of our social media activities,” says Dölz.