Online study on the “psychology of evaluation”
08.12.2014 18:09
Patients rate their doctors on doctor recommendation portals such as www.jameda.de mainly to help other doctor seekers decide on a suitable doctor. Other reasons include the opportunity to give doctors feedback and express gratitude to the treating doctor. These are the central results of the online study “Psychology of Evaluation” commissioned by Tomorrow Focus AG. In total, more than 3,000 Internet users in Germany were interviewed for the survey.
Helpfulness is the most common reason for doctor reviews
The study shows behavioral patterns and motivations of people who leave online reviews for various service providers and products. After all, three out of four respondents have already submitted an online review at least once (74.4 percent). 35.9 percent have already rated a doctor or could at least imagine doing so. In this group there are three main types to which the evaluators can be assigned: “the helpful ones”, “the optimizers” and “the emotional ones”. Almost every second respondent belongs to the group of people willing to help, namely 46 percent. The main reason they give for leaving an online review is the opportunity to help others. For example, the current almost 1 million reviews from patients for well over 100,000 doctors and other healthcare professionals on jameda, Germany's largest doctor recommendation, ensure more transparency when searching for a doctor.