New campaign “Organ and tissue donation. Also there?”
25.09.2023 15:06
BZgA and the Federal Government's patient representative, together with the actors Klaus J. Behrendt and Dietmar Bär, are calling for participation in the joint task of organ and tissue donation.
With their new campaign “Organ and tissue donation. Also there?” the Federal Center for Health Education (BZgA), together with the Federal Government's patient representative and the actors Klaus J. Behrendt and Dietmar Bär, is looking for partners nationwide who are actively involved in organ and tissue donation.
In addition to health and educational institutions, sports and cultural clubs, this is also addressed to companies that are involved in providing open-ended information to their employees, members or customers through health days or online offers.
Stefan Schwartze, Federal Government Commissioner for Patient Affairs:
“Organ and tissue donation concerns us all and is a task for society as a whole! How quickly can any of us find ourselves in the situation of needing a donor organ ourselves. Or you have to decide whether to remove organs from a close relative because they did not comment on it during their lifetime. Klaus J. Behrendt and Dietmar Bär are setting a good example; both have informed themselves and made their decision. With their commitment, the two of them are bringing the topic where it belongs: deep into society's consciousness. Good this way!"
Michaela Goecke, head of the department for topic-specific health education at the BZgA:
People have so far had no contact with the topic of organ and tissue donation - they lack the discussion and information that enables decision-making. This is where we start our campaign. 'Organ and tissue donation. Also there?' ensures that organ donation becomes an issue at work, in sport or in culture. Follow our call from the BZgA together with Klaus J. Behrendt and Dietmar Bär, show responsibility and campaign for information on open-ended information about organ and tissue donation.”
Call for decision making
Results of the BZgA representative survey from 2022 show that almost 61 percent of those surveyed have already made a decision, while around 36 percent have yet to make a decision.
The main reason for not making a decision is that 41 percent of people who have not made a decision say that they have not yet or not sufficiently dealt with the topic of organ and tissue donation.
This is where the BZgA comes in with its support offer for multipliers, which is under https://www.organspende-info.de/multiplikatoren/ is available. Anyone interested can order posters and postcards with the two actors free of charge in order to draw attention to the issue in their own home and to encourage decision-making and documentation of the decision. In addition, brochures, flyers and organ donation cards can be ordered and other support offers for in-house communication about organ and tissue donation can be requested. A video statement and an interview are available on the website in which the two actors address people directly and explain why their commitment to organ and tissue donation is a matter close to their hearts.
The results of the BZgA representative survey “Attitude, knowledge and behavior of the general population towards organ and tissue donation in Germany 2022”:
www.bzga.de/forschung/studien-forschungen/studien/organ-und-webspende/