Isgro develops the most sophisticated creative campaign for Meda-Pharma

16.08.2012 18:48

The Mannheim communications agency Isgro accompanies the new launch of Flupigil for Meda Pharma with a convincing creative and verbal concept. Flupigil is a prescription medication for acute and chronic pain. As a generic, its active ingredient and galenics are identical to the products on the market. The strategic focus is therefore on the price advantage of Flupigil with the same quality.

In addition to the brand presence, Isgro implements online field service training for the customer on the subject area, which is divided into 5 modules and is followed by a knowledge query. Various print materials and a life-size model of the key visual for an AD conference round off the concept.

Flupigil is the third Meda Pharma account in which Isgro is convincing: the Mannheim-based company started working for Meda Pharma in 2010 with Marcumar, followed by Hyalubrix in the area of osteoarthritis and now Flupigil.