IQWiG tests communication measures

28.02.2018 01:52

“Interesting, understandable and attractively designed” – this is how test readers rated the new posters and flyers from the Institute for Quality and Efficiency in Health Care (IQWiG). The brevity of the health information, its clear structure and illustrations were also positively highlighted.

The printed materials were designed primarily for people who do not search for health information on the Internet. The IQWiG has the legal task of providing all citizens with evidence-based and generally understandable health information. The primary medium for this is the website gesundheitsinformation.de. “But not everyone can be reached with a website alone,” says Klaus Koch, head of health information at IQWiG.

Against this background, IQWiG has broken new ground. In order to make an offer for people who are otherwise difficult to reach, posters and flyers on three common health problems were developed and initially distributed to around 80 health authorities:

• Fever in children: when to go to the doctor's office?

• No false shame when it comes to head lice: constant coughing and

• Shortness of breath is not normal

Materials now also available on gesundheitsinformation.de

The evaluation of the project has now been completed and shows that the new compact formats are appreciated - both by test readers and by the health authorities. The health authorities consider child-specific topics to be particularly relevant.

In order to make the posters and flyers accessible to even more people, they are now also available as PDFs gesundheitsinformation.de available. They can be printed out, used yourself and passed on. The printed materials can be obtained free of charge from institutions such as health authorities, schools or doctor's offices [email protected] request.