Gruner + Jahr launches digital health platform Hello Health

18.04.2023 11:40

Under the brand and on the central platform www.hellohealth.de, the RTL Deutschland subsidiary Gruner + Jahr is launching digital offers from renowned doctors and therapists to promote health. To start, users can book three programs with modules for healthy eating, mental health and resilience as well as strengthening their backs. The offering will be further expanded over the course of the second quarter.

Hello Health is aimed at people who proactively seek solutions to improve their health. The programs aim to strengthen users' self-efficacy and quality of life. They are based on current medical and scientific findings, are easy to implement, and can be easily integrated into daily life with minimal time commitment.

Several renowned doctors and experts are on board.

Hello Health has secured the participation of several renowned doctors and experts for its programs, many of whom are known to the public through television appearances or book publications. The health platform launches with a nutrition program by Dr. Kathrin Vergin, modules on mental health by psychologist Janina Rogoll, and a back strengthening program by Dr. Matthias Manke. On May 8, 2023, a dedicated digital offering will also launch with RTL health expert Dr. Anne Fleck ("Doc Fleck").

Benjamin Hebborn, Senior Vice President Portfolio Growth, and founder of Hello Health: „In 2021, one in three people in Germany used an online course on health topics – and this trend is rising. We are launching Hello Health precisely in this segment and will gradually expand our offering. With our product, we want to offer people a simple way to actively promote their health with minimal effort and experience self-efficacy. Market studies by renowned companies such as McKinsey* and Rock Health confirm that the demand for digital health services will continue to grow enormously.“

Bernd Hellermann, CEO Gruner + Jahr: „Hello Health represents the path we at Gruner + Jahr are now taking: future-oriented, with products that combine outstanding content with digital and technological expertise and are socially relevant. Hello Health provides support in one of life's most important areas, personal health, and thus fits perfectly into Gruner + Jahr's strategy of being the go-to resource for supporting people in all of life's major issues. At the same time, the Hello Health team demonstrates the strategic advantages that can arise from close collaboration within RTL Germany.“

About the experts: 

Together with RTL health expert Dr. Anne Fleck („Doc Fleck“), Benjamin Hebborn’s team is developing its own online presence around a 17-day program on the topic of „Lose fat – Doc Fleck’s longer life formula“.

Dr. Anne Fleck, Dr. [Name], a specialist in internal medicine and rheumatology, is a renowned expert in preventive and nutritional medicine. This experienced physician is among the most respected figures in the fields of health and nutrition. She is considered a pioneer of modern holistic medicine, innovatively combining current research, conventional medicine, and proven treatment methods.

Doc Fleck is a multiple SPIEGEL bestselling author. Her books "ENERGY!" and "Ran an das Fett" (Get Rid of the Fat) have also garnered international acclaim. In addition to her work at her practice in Hamburg, Dr. Anne Fleck is also active on RTL Germany as a successful podcast host, magazine expert, and host of the weekly live "Doc Fleck-Sprechstunde" (Doc Fleck Consultation Hour) as part of the Punkt 12 program.

Dr. Matthias Manke He is a specialist in orthopedics and trauma surgery with his own practice in Bochum and author of the SPIEGEL bestseller "Wenn der Orthopäde Rücken hat" (2021, ZS Verlag). He was, among other things, team doctor for FC Schalke 04 and is known as "Revierdoc" from various TV formats and talk shows. Janina Rogoll, certified psychologist She works as a psychological psychotherapist, lecturer, researcher, and supervisor. In February 2023, her book "The Soul Docs" was published by Droemer Knaur publishing group, co-authored with Prof. Andreas Ströhle (Charité Berlin) and Prof. Thomas Fydrich (formerly Humboldt University Berlin). Dr. Kathrin Vergin She works as a nutritional therapist and alternative practitioner for psychotherapy. The graduate chemist, specializing in oncology, holds a doctorate from Oxford. Her third book, "Emotional Eating," was published by Rowohlt a few weeks ago. Hello Health's offerings will be gradually expanded to include further topics and experts in the coming weeks.

The service is developed and managed by a team of specialists led by Benjamin Hebborn at the Cologne and Hamburg locations. The video content is produced by colleagues from RTL NEWS. RTL's Crossmedia division oversees the cross-media presentation of the Hello Health experts within RTL Germany's portfolio.

In addition to Hello Health, MissionMe, another RTL Germany company, is also active in the field of digital health promotion. It offers three apps—Balloon, the Hirschhausen Diet, and 7Sleeper—primarily designed to improve self-efficacy. The mindfulness app Balloon was recently certified with the "German Standard Prevention" seal. With Dr. Eckart von Hirschhausen's diet, users can gradually approach their ideal weight by living a healthier lifestyle and losing weight without deprivation through intermittent fasting. In the 7Sleeper app, sleep researcher Dr. Albrecht Vorster demonstrates how to achieve healthy sleep.

*Source: McKinsey E-Health Monitor 2022, pp. 72-73.