The Winter Games are open!

02.03.2010 17:10

ABDA is the exclusive partner of the Vancouver specials on the sports side

The pharmacies are exclusive partners for the winter games in the sports offering of the T-Online internet portal. Since the beginning of February, the ABDA - Federal Association of German Pharmacists' Associations has been presenting the pharmacies' commitment to the upcoming winter sports competitions in Vancouver, Canada.

On one of the strongest sports portals, Internet users are informed of the nationwide pharmacy campaign under the motto “The Winter Games are open!” Advertisements in customer magazines, the cinema spot “Stay fit!” and a travel competition on www.abda.de are further elements to create publicity. The ABDA, as the leading organization of the pharmacist community, is a co-partner of the German Olympic team and a national sponsor of the German Disabled Sports Association (DBS).

Within this framework there is also a close partnership with the National Anti-Doping Agency (NADA). Together, NADA and ABDA provide information about the world of medicines and sports under the Pharmacy-A logo. The pharmacy campaign “The Winter Games are open!”, which has been running since the beginning of January, combines the topics of fitness and prevention with questions about health and medicines. Thanks to the pharmacists' commitment to German winter sports athletes, including many Paralympians, positive values come together: performance and competence, integration and health.