25 years of “Health and Society”: More knowledge
28.09.2023 12:00
The G+G magazine has been supporting health policy with backgrounds, opinions, data and analyzes for 25 years. For its birthday, the AOK Forum for Politics, Practice and Science appears in a new look.
In a complex development process, the narrative format and look of the G+G magazine were completely revised: The new layout is significantly more spacious and is based on the guidelines of the new AOK corporate design, which sets the framework for all brands. It offers more overview and clear reader guidance. A new typography and its own visual language give the magazine an unmistakable overall appearance. In addition to expressive photos, the cover design also uses illustrations designed exclusively for G+G, which shape the G+G look and surprise readers.
Content-related profile sharpening
But the AOK Forum for Politics, Practice and Science was not only visually revised, the content profile of the magazine was also further sharpened. The starting point of the G+G concept was a qualitative user survey in 2021 among the target groups of journalists and politicians. It brought three key findings. Firstly, well-researched background information on complex topics and classifying opinion formats are particularly popular with G+G readers. Secondly, users want to be informed immediately about current developments in the health policy scene. And thirdly, they want to be surprised - with a new perspective on familiar topics, interesting data and analyzes and exciting formats that provide a good overview of relevant discussions and decisions.
Space for analysis and debate
The classified pages are now continually broken up by individually designed, special stories. Long reading sections alternate with pointed, short articles and visually presented data stories; The main topics stand out through varied formats and eye-catching visuals. The core content of G+G is to provide experts with space for opinions and debates in addition to health policy analyses. This becomes even clearer with the relaunch: for example, Prof. Dr. Klaus Jacobs, former managing director of the AOK Scientific Institute (WIdO), was hired as a columnist. It provides unusual perspectives on relevant topics every month.
The development team led by Julia Richter, Director of Corporate Publishing and Content Marketing at KomPart Verlag, together with G+G editor-in-chief Bernhard Hoffmann and the editorial team, the external development team, Sepideh Honarbacht (cross-media concept), were responsible for the redesign for the 25th birthday , storytelling) and Angela Ziegler (creative direction).
Coming soon: new digital presence
G+G's digital presence will also change from autumn 2023. Because: The AOK forum for politics, practice and science will be in the new one from autumn 2023 Portal for press and politics of the AOK community to find.
In addition to the G+G magazine content, users can find information on current changes in the law, word and press releases from the AOK community as well as topics relevant to health policy from the federal and state governments.