Generation 60+ and the topics of health and shortage of skilled workers
19.07.2023 12:56
Health and a shortage of skilled workers – two topics with great social relevance. Also for the 60+ generation. How do you experience current healthcare in Germany? What do you say about AI in the field of health? What conditions must be met so that employees over 60 can imagine continuing to work beyond retirement age? The DigitAger Report Vol. 2, which is published by the communications agency fischerAppelt and the market and opinion research institute Civey, is dedicated to this complex of topics.
Germany is getting older and older. This currently affects 22 million people, more than one in four Germans is 60 years old or older. Ascending trend. What moves people over 60 and what motivates them? The DigitAger Report gets to the bottom of these questions. Data, insights and analyzes - based on representative surveys - provide insights into the 60+ generation several times a year. For the DigitAger Report Vol. 2, 2,500 people in the 60+ age group were surveyed in February 2023 as part of a representative survey.
“As a result of demographic change, we are already dealing with a very large target group in the 60+ generation who have great potential in terms of vitality, creativity, experience and expertise. This time we used exclusively collected data to look at their attitudes towards the topics of health and the shortage of skilled workers and generated exciting insights.” says Jonny Böhm, Director of Digital Marketing at fischerAppelt.
“DigitAgers, with a share of around a third of the German population – and the trend is rising – are one of the driving age groups when it comes to important political and social issues.” adds Franziska Wischmann, Head of Content at fischerAppelt.
The full report can be found at this link be requested.