Whoever dares wins many fans!

24.01.2012 12:31

Cellitinnen Hospitals are entering the social media age with Antwerpes.

The Cellitinnen Hospitals are now also present on social media. The clinics started with a Facebook page, a multimedia Advent special and an interactive fundraising campaign. “For a traditional Catholic company like the Cellitinnen Hospitals and Senior Citizens’ Homes, there are understandably initial concerns about social media,” said the press release from the executive agency antwerpes ag. The clients were particularly concerned with one question: How much control should you hand over to users?

A Facebook page was created that, in the spirit of the Cellites, places a clear focus on interpersonal relationships. Pictures of real doctors and nurses create closeness and trust, and the division into specialties also provides an insight into the diverse range of services on offer. As a special kick-off campaign, an Advent special was held in December, reports antwerpes.

Advent campaign

Every Sunday in Advent, visitors to the site were able to watch a new video in which a carer of the Cellites expressed a Christmas wish. Geriatric nurse Jennifer Kempgen, for example, wanted people to think more about others during Advent and suggested baking cookies and passing them on to others. In keeping with this, Facebook users were able to find cookie recipes and useful tips on the page. Antwerpes also responded to the nurse's request and donated one euro for every new “like” on the Facebook page www.facebook.de/cellitinnen to the Cellitinnen hospice. The success is impressive. In the month of Advent, the number of “likes” increased by 189 %.

“The path to a comprehensive social media presence still lies ahead of the Cellites, but the beginning has been made,” is the agency’s final conclusion.