Bremer Heimstiftung wins AOK sponsorship award
12.02.2013 10:10
The Bremer Heimstiftung is breaking new ground when it comes to caring for older people. By 2015, all residents will gradually be equipped with tablet PCs. The latest technology is intended to help seniors stay physically and mentally fit in a self-determined manner. The idea of the “Vera – connected and active” project convinced the jury of the AOK-Leonardo, the health award for digital prevention. She has now recognized the project with the sponsorship award. The motto of the 2013 competition is “Aging actively with the app and web”.
With “Vera”, the Bremer Heimstiftung wants to achieve a measurable improvement in the health of its residents. For example, participants can put together their own individual weekly program of activities on a personalized platform. They can choose between sports courses in the facility and offers in their district or access exercise videos with just a click. Digital memory training ensures mental fitness. In order to learn how to use modern technology, the seniors are provided with sponsors from schools and universities. To implement this concept, the senior citizens' facility on the Weser will receive funding of up to 200,000 euros from its patron, the Federal Ministry of Research.
In addition to the sponsorship award, the AOK-Leonardo is also awarded in the “tried and tested” category. This year, this award, worth 25,000 euros, is shared between two offers from Berlin: The online portal for caring relatives “pflegen-und-leben.de” from the provider Catania offers psychological support for emotional stress caused by everyday care. Another winner is the digital memory training “NeuroNation”, whose exercise modules have been proven to strengthen the gray cells. Training is possible via apps or the internet. The Federal Ministry of Health is the patron of the practice award.
The winners of the AOK-Leonardo 2013 will be honored at CeBIT on March 5th in Hanover. Further information about the current award winners, audio and video material and more can be found at www.aok-leonardo.de or www.aok-presse.de