Ideas competition: ruralMED wins
30.10.2009 15:42
The winner of the business plan competition on the topic of “Tomorrow’s healthcare” has been announced
The winner of the business plan competition organized by the Handelshochschule Leipzig (HHL) on the topic of “Tomorrow’s healthcare” has been chosen. With his idea ruralMED, an outpatient, rotating medical specialist for rural areas, Frederik Cyrus Röder was ahead at the HHL Healthcare Challenge 2009. The 22-year-old health economist from the University of Bayreuth beat seven competitors. The jury, consisting of Prof. Dr. HansWiesmeth (Rector of the Leipzig Commercial College (HHL)), Roland Bell (Head of the DAK's contract area in Saxony), Thomas Lemke (Managing Director of Finance at Sana Kliniken AG) and Maria Michalk (Member of the Bundestag) presented the certificate and prize money to the lucky winner today Amount of €1,500.
Röder said: “I am pleased about the award at the HHL Healthcare Challenge 2009 and see this as an encouragement to push forward my healthcare project in rural areas.”
ruralMED wins
Frederik Cyrus Röder's ruralMED business idea aims to improve the quality of care in rural areas by forming an outpatient chain of doctors, shorten the distance to the doctor and offer the widest possible range of medical services, even in small towns. The idea is that ruralMED maintains practices with permanent administrative and nursing staff in several places in a region within a radius of 30 kilometers, with each region forming a care cluster.
In the ruralMED business idea presented, purchasing, logistics, accounting and personnel are largely taken over by the company headquarters so that the practices can focus primarily on providing medical services. The doctors rotate between different practices, so that different specialists offer their consultation hours in one practice on different days of the week.
Expert jury supports improving the quality of care in rural areas
The spokesman for the expert jury of the HHL Healthcare Challenge 2009, RolandBell, says: “We were thrilled by the powerful and courageous ideas of all the competition participants. Ultimately, however, we were convinced by ruralMED's idea because it was not only presented competently, but also, in our opinion, has great potential for implementation. The DAK Sachsen is very happy to take up the idea and supports Mr. Röder in the further examination and implementation of the impulses for improving the quality of care in rural areas.”
Competition entries for the HHL Healthcare Challenge 2009
The eight competition entries in the HHL Healthcare Challenge 2009 came from the areas of “Technology”, IT & E-Health” and “System Solutions”. Versatile and innovative: The ideas of the participants ranged from fitness services for the 55+ generation to the online consultation of tomorrow to a diagnostic instrument that, from the laboratory into practical use, can for the first time carry out complex diagnostic end-use applications in a cost- and benefit-optimized manner.
The congress for the HHL Healthcare Challenge 2009 took place on October 29th and 30th, 2009 parallel to the World Conference for Regenerative Medicine in Leipzig.