Prof. Dr. PH Viviane Scherenberg MPH
ORCID: 0000-0001-5902-4363
is dean of the Department of Public Health and Environmental Health at the APOLLON University of Health Economics in Bremen. Research and publication focus: digital prevention, online-based health communication, prevention marketing, preventive incentive systems.
Articles
- AOK digital heart health: promoting and inhibiting factors of digital preventive interventions
MVF 03/25
- Artificial Intelligence and Health Literacy: Possibilities and Limitations of Publicly Accessible AI Language Models
MVF 02/25
- Digital health literacy: How is the implementation of Section 20k SGB V?
MVF 03/23
- Health Myths – False Beliefs, Just a Layman’s Problem?
Issue 01/2023
- Health insurance apps: background, status quo and challenges
Issue 04/2014
- Trust, image and credibility: dormant potential of GKVn supply management
Issue 04/2011
- Increasing quality through transparency? Use of quality seals in healthcare
Issue 04/2012
- Supply management from a marketing perspective: examples of innovative approaches